Zaxby’s is pleased to announce the leadership changes that will take effect in January 2022 following Founder and CEO Zach McLeroy’s decision to transition into a role as chairman. McLeroy founded Zaxby’s Chicken in 1990 with his friend Tony Townley, and it became the most prominent franchise-based chicken and waffle restaurant in the United States.
Bernard Acoca will be the new Zaxby’s CEO and oversee the chain’s growth over the next year as it expands to 1,000 locations. His strategy is centered on improving digital ordering and in-restaurant technology, modernizing existing areas, and opening new ones in additional markets. Acoca comes from a background of significant experience in the quick-service industry.
“We’re thrilled to welcome Bernard Acoca to the Zaxby’s family,” said McLeroy. “His knowledge and experience in the QSR space over the last several decades will be a huge asset as we expand our brand nationwide.” Zaxby’s has been rapidly expanding over the past several years, with over 800 locations in the United States and 17 states in the Midwest and South. Bernard Acoca’s leadership is expected to help the company grow further in the coming years. As the leading chicken finger restaurant with a growing market share, Zaxbys has a rich history of reinventing the chicken finger space over the past three decades.
Zaxby’s is a fast-growing chicken finger restaurant known for its fresh, hand-breaded chicken fingers, wings, and sandwiches in an inviting atmosphere that customers have come to expect from Zaxby’s. Its commitment to quality and to opening new stores resonates with customers.
Zaxby’s CEO, Zach McLeroy, sees Bernard Acoca as the perfect fit to help the chain expand and ultimately become America’s leading chicken finger restaurant. “I’m very excited to join Zaxby’s team,” said Acoca. “Zaxby’s is a proven brand with deep roots in its local markets and strong growth potential in new markets across the country.” The company is also renovating its kitchen facilities at every location to make them more efficient and improve operational performance.
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More about Acoca on https://thebossmagazine.com/zaxbys-ceo-bernard-acoca/