Alejandro Betancourt Lopez is a famous entrepreneur known for his magic touch on investing in successful ideas or start-ups. Hawkers is one of the recent ventures that Alejandro has invested in. Hawkers is a company that deals with producing sunglasses. It is a Spanish brand that is eco-friendly and creates affordable designs for consumers. Alejandro Betancourt Lopez invested in this company in 2016, making the company’s investments round off at fifty-six million dollars. The total investments included those from Felix Ruiz and Hugo Arevalo, who are social networking app entrepreneurs.
The company was established by four founders Davis and Alex Moreno, Inaki Soriano, and Pablo Lozano, in 2013. The idea of sunglasses was motivated by Alex’s stay in the United States, where he bought some sunglasses made by the Knockaround brand. Alex was the one who pitched the idea when they formed a group of four after they departed from being Spanish brand ambassadors to Knockaround.
Hawkers was epic in advertising its sunglasses to consumers through social media such as Facebook. Through Facebook, Hawkers sunglasses received over two million likes and positive feedback about the brand. Another social media platform is Twitter which enhanced marketing for Hawkers when it used the company as a case scenario of how a company has grown significantly by advertising its services and features.
The founders requested Alejandro Betancourt Lopez, one of their investors, to be the company’s president. He then brought great and strategic ideas to the company. For instance, Alejandro hired Nacho Puig to be the corporation’s Chief Executive Officer and oversee its daily operations as he was recognized as a branding and planning expert.
Alejandro Betancourt Lopez worked closely with the company’s founders to strategize the marketing techniques. The focus was to work with millennials or produce products that attract college students. To do so, the company needed millennial influencers on social media who loved the Hawkers brand to market their sunglasses at no cost. Instead, they got a free pair of sunglasses and a photo shoot. The company also included the incentive of discount offers to the followers of social media influencers. The marketing strategy was epic, and Hawkers became popular in the country and more
