Leopoldo Alejandro Betancourt Lopez is a man with a Midas hint for investing in several successful enterprises, including Hawkers, a top fashion company in Spain. In 2016, Hawker’s founders were experiencing financial challenges; they invited Betancourt, who is known for his knowledge of managing a business. When Lopez joined the eyewear company, he invested $56 million. Alejandro was not alone in the investment; other businesspeople, including Hugo Arevalo and Felix Ruiz, also invested in Hawkers, which helped uplift the sunglasses firm.
Hawkers were founded in 2013 by David, Alex, Pablo, and Lozano for only $300. The founders were motivated by seeing sunglasses brought from the United States by Alex, who had gone for his studies. Alex and David worked as Spanish ambassadors for Knockaround in Spain. They sold the idea of starting a fashion company to Soriano and Lozano, and hawkers were born. In the beginning, Hawkers did well as it sold its products on social media. The company brought the industry to a standstill when it used a case study of social media marketing. The company manufactured high-quality, eco-friendly, affordable sunglasses that mainly attracted the young generation due to their colors. When Hawkers returned to its production and began to sell again, the founders asked Leopoldo Alejandro Betancourt Lopez to be the company’s new president. On the other hand, Leopoldo appointed Nacho Plug to be the Chief Executive Officer of Hawkers.
Leopoldo Alejandro Betancourt Lopez worked with Hawkers founders to continue the company’s growth through social media sales. They knew the eyewear products attracted the young generation and opted to work with them as influencers. Hawkers gave the young college students the sunglasses to take photos and post on their social media pages, get responses, and share their feedback with the company. The students were rewarded with festivals, concerts, and air tickets. Leopoldo Alejandro Betancourt Lopez believes in creativity and perseverance, which has helped him grow in business and more
