Edgard Corona, the trailblazing entrepreneur behind Bio Ritmo and Smart Fit, has had an extraordinary journey in the fitness industry. After completing his education in chemical engineering, he stepped into the family business, Açucareira Corona, and played a crucial role in reviving the struggling enterprise.
However, Edgard’s heart lay in the fitness sector, and he eventually founded Bio Ritmo Academia in 1996. Despite facing initial challenges, he persevered, and Bio Ritmo soon gained popularity with the opening of a branch in Avenida Paulista, catering to time-strapped professionals.
But Edgard’s ambitions didn’t stop there. He sought to bring innovation to the sports industry, which led to the inception of Smart Fit in 2008. This groundbreaking gym chain offered affordable services and standardized facilities, quickly becoming a national and international success.
In 2021, Smart Fit made its debut on the B3 stock exchange, with the trading code SMFT3. The IPO was a resounding success, further solidifying Edgard’s position as a leading entrepreneur in Latin America.
Beyond his business ventures, Edgard Corona’s influence extends to the entrepreneurial community as an investor on Shark Tank Brasil. His invaluable experience and guidance have nurtured aspiring entrepreneurs, providing them with a platform to realize their dreams.
Edgard’s journey is a testament to the power of determination, innovation, and a passion for transforming the fitness landscape. His visionary leadership continues to shape the industry, inspiring countless individuals to pursue a healthier lifestyle.
