Under the Business section of NEOFEED there is an article about TotalPass, a benefits package tied into Smart Fit. The CEO of TotalPass is Diogo Corona. He is the son of Edgard Corona who started Smart Fit, a fitness site that has multiple locations in several countries.
The title of the article is about efforts by TotalPass to surpass Gympass as the number one provider of corporate benefit packages for users of fitness centers. TotalPass is making great strides in gaining not only gyms but customers. It is on a pace to surpass Gympass as the leader in benefit packages.
Diogo Corona took over the organization in late 2019. He has steadily developed a business plan that is working. He states that he will never be content to be second to Gympass in the market. His clear goal is to be the number one platform for benefits.
The Administrative Council for Economic Defense (CADE) has played a role in allowing TotalPass to make inroads against Gympass who was using their large market share to apply pressure on gyms. They agreed to limit the number of gyms with exclusive agreements to no more than 20% of their market.
For Corona, this action opened up more opportunities for growth beyond the natural contracts with Smart Fit. He is moving the company in a progressive but reasonable direction. He believes the decision of CADE changed the landscape.
Diogo Corona has lined up some large companies that are fueling his firm’s growth. Two examples are Ford and Volkswagen. This shows other entities that TotalPass is a reliable and growing company.
Diogo Corona is an example of what looking to future and seizing on opportunities in the present can accomplish. He is taking TotalPass places that no one thought was possible. His quest will be to pass Gympass, and he will not stop until he reaches that goal to know more click here.
