Matthew Mansell knows plenty about athletic competition. The founder of Athlo, the cooperative fitness app, is a former professional rugby player. Matthew Mansell understands the benefits of teamwork and cooperation. This is what his innovative platform depends on for its success as a business model.
Mansell came up with the idea to help all parties in the fitness industry by linking gym users and non-members together. Users of the app can sell their unattended classes or unused membership days to other users who want some gym time or want to try out a new fitness center without making an initial financial commitment. This partnership benefits the gym as well with no-cost advertising to promote the facility to prospective members.
Deemed the next fitness unicorn, Matthew Mansell has captured a niche in the fitness market that opens the door for sustainability. The post-pandemic launch of the Athlo platform was timely when so many moved from the brick-and-mortar model to a more virtual one. Sadly, many health centers closed their doors in 2020 through 2021 for safety reasons and due to limited activities. The health and fitness sectors took a giant hit financially.
While we enjoy our digital universe, we also depend on physical spaces for some of the most basic services and interactions with fellow humans. Matthew Mansell has capitalized on this understanding and combined the two with his business. Health clubs have reopened and are in need of a new way to rebuild membership and generate revenue to stay in business.
The Athlo founder has been quoted as saying that this app will have a “huge effect on the baseline of gyms and health clubs.” His idea is already working successfully in the UK. He plans to expand to the United States in 2023. Mansell is confident that the growth potential is great for this imaginative concept. Refer to this article for additional information.