Ready to invest in a new outdoor furniture set? The outdoor furniture industry is booming, and the leader in the market, Keter, is revolutionizing its business model. Keter’s CEO Alejandro Pena says a consumer-first ethos drives their company as they continue to push the limits of what consumers expect from a product.
The past few years have seen tremendous growth in the consumption of outdoor furniture. Growth has been driven by two main trends: increasing urbanization and a desire to create outdoor spaces that are as functional as they are aesthetically pleasing.
To capitalize on this momentum, Keter re-evaluated its business model to make it more suited for consumers. The company targeted consumers directly rather than partnering with other providers to supply certain goods and services.
By building relationships with customers and instead providing a wide range of products in different locations, the company can offer a complete solution for users. This model allows Keter to take a customer-focused approach and ensure that the best quality products are available to customers.
For the first time, the company is integrating utterly modular design and internet-enabled technology into the furniture industry. It gives consumers more flexibility in purchasing, faster delivery options, and an extensive product line at affordable prices. Keter’s outdoor furniture is crafted with a fantastic fit and finish and boasts exceptional durability.
As Keter looks to expand its sales, the company has given more control to its distributor base and expects that trend to continue. According to Alejandro Pena, when a distributor knows your product better than anyone else, it’s easy for you to grow alongside them.
The outdoor furniture market has been heating up lately as brands try new business models according to Alejandro Pena. Brick-and-mortar shops are pushing aside their industry’s boom and bust cycle to build customer relationships genuinely. Keter has already succeeded with such customer-centered business models and continues expanding to more markets worldwide.