Twenty years ago, celebrity endorsement was not an important marketing technique that organizations were using in their marketing activities. However, today, almost every other company is working with celebrities to enhance its presence in the market. Obviously, this is an expensive business marketing strategy that businesses are currently using. Alejandro Betancourt Lopez has been using this technique, and he has already been able to get huge benefits from the strategy. Obviously, Hawkers is a small company operating in Spain and other countries. This organization is yet to emerge as a global organization that is dominating in its area of operations. Celebrity marketing has been a fundamental technique that has helped the organization to increase its image in the market. Alejandro Betancourt Lopez highlights that millions of people have already become familiar with the organization since it adopted celebrity marketing in its business marketing operations.
Also, the most important undertaking in an organization’s operations is to increase its returns by selling more products. All the organizations currently in the market are aggressively working hard so that they can increase their sales. It has not been an easier undertaking because of the current industrial competition. However, Alejandro Betancourt Lopez notes that celebrity advertising has already helped Hawkers to record some huge sales in the market. Obviously, the majority of celebrities are bringing huge customers to the organization.
Alejandro Betancourt Lopez values the aspect of enhancing the reputation of the organization. He has always incorporated this in all the organizations where he has been working. That is why he has been looking for some of the fundamental strategies that can promote marketing in this organization. Celebrity marketing has turned out to be a huge achievement for the organization. People always want to buy products from organizations that have shown that they are able to operate as needed.